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Keeping blonde hair looking as fresh and bright as the day you walked out of the salon can be tricky. Tricky, but not impossible. With the right products in your shower caddy, you can take control of warm and brassy blonde, and make sure you keep your blonde bright between salon appointments.


Allow us to introduce you to the Fudge Clean Blonde Violet Toning range.


What it is: A shampoo and conditioner designed to be used together to tackle brassiness. 


What they do:  As a shampoo and conditioner, you can count on these products to effectively cleanse and nourish your hair. But that’s not all they’ve been designed to do. The hard-working formulations actually act as an easy in-shower blonde toning routine that can be used every few weeks (or as often as needed) to neutralise unwanted yellow, brassy and warm tones to leave your blonde looking fresher, brighter, and a little more like the colour you got when you left your hairdresser. 


How it does it: Both Fudge Clean Blonde Violet Toning Shampoo and Conditioner constrain maximum strength violet micro-pigments that work to tone hair and neutralise the warmth in your blonde in just one wash. The shampoo can be left in the hair for up to five minutes, which is a great option if you really want to lift the colour. Both products contain hydrating guarana and Opti-PLEX™ technology, which works to keep hair soft, smooth and healthy by penetrating deep into the hair cuticle to reconstruct bonds that may have been damaged after using chemicals to dye your hair, heat styling, and exposure to the elements.


Who it’s for: Anyone with blonde hair that’s looking a little too warm! And that’s regardless if your blonde is natural or done at the hairdresser, or if you're an all-over blonde or just have a few highlights or balayage.


What people are saying:


"Since I am in Melbourne and can't get my hair done during lockdown, I was so grateful to have this! Love that it's made my hair brighter and cleaned up my colour. After using three times, my hair feels so much healthier."

- Lucy P


"This product really does work - and I have been using it since my last visit to the hairdresser so I could compare. It has kept my hair free from brassy, warm tones." 

- Georgina E


Where you can get it: 

Available from Priceline and Chemist Warehouse.

$26.99 each for 205mL

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